Africa IRS // Ghana - Information, Education, Communications
Client Abt Associates
Assignment Produce a series of 3-4 minute videos profiling the Africa Indoor Residual Spraying Program that focuses on the innovations of a community-based approach to malaria control.
Storytelling Approach During our travels to seven countries, we spent considerable time in the rural areas, so we had the opportunity to tell stories from the perspective of the AIRS field staff. These videos take you into the community-based approach that Abt Associates uses to organize and execute an Indoor Residual Spraying (IRS) Campaign. Each video focuses on a different innovation or approach to IRS, while weaving in the emotional ties that staff have to the communities in which they work.