Client American Forests

Assignment Produce a corporate video for American Forests to help the organization relaunch their brand with partners and donors.

Locations Eldorado National Forest
Willamette National Forest
Yellowstone National Park

Storytelling Approach American Forests, the oldest nonprofit conservation organization in the United States, has a lot of history to build on. We had four minutes to tell viewers why American Forests matters today, how their history is their most important asset, as well as describe the challenges facing the forests across North America at present. We crafted a narrative from the voices of those who are most connected to the work of American Forests and layered on breathtaking original footage that we shot in some of the most beautiful forests in the United States.