Gift // Social
Abt Associates / PMI VectorLink
Client Abt Associates / PMI VectorLink
Assignment Latest in our series for Abt Associates / USAID VectorLinks.
Storytelling Approach After a dozen projects about malaria spraying across Africa, we needed to come up with a fresh concept. Our production team created a script with the local community in mind and worked in the field to shoot with Gift and his friends. The amazing thing was this was not the video we originally intended to deliver. But once our client saw the fun approach in Gift's video, they gave it their full support.