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Assignment Create a short overview of social and behavior change communication (SBCC) as part of a presentation at an international conference. Provide the historical context of SBCC, and how commercial marketing techniques can be applied to health promotion.

Storytelling Approach Using archival material pulled from over 50 years of commercials and SBCC campaigns, DDC created a concise and dynamic presentation that takes the viewer through the history and rationale of SBCC.