women entrepreneurship Banking (weB) // Spanish
Multilateral Investment Fund
Client Multilateral Investment Fund
Assignment Create a video for the women entrepreneurship Banking (weB) program launched by the IDB and MIF.
Storytelling Approach We decided to tell the story of an "idea." The idea is that investing in women entrepreneurs makes good financial sense for banks and is the right thing to do. We use testimonials from bankers and entrepreneurs to tell this story and weave together DDC archival footage along with new footage that we shot on location. We also use motion graphics throughout to highlight key data and statistics.